We here at Jon Lancaster Toyota know the value of a new Toyota is no secret to anyone. Toyota continues to top resale value lists for almost every class, as drivers continue to drive a high demand for used Toyota models every day, and nothing proves this notion more than the fact that Toyota was recently named at the top of Kelley Blue Book's "Best Resale Value Awards."

What helped Toyota win out over the competition? For one, there's the Toyota Camry. The Japanese automaker's bestselling mid-size sedan packs a multitude of features that drivers in the greater Madison area and beyond love. Then there's the Tacoma and FJ Cruiser. These two rides prove that Toyota can get it done in the truck and SUV segments respectively, while also reaffirming the fact that at the end of the day, you've made a solid investment no matter which Toyota you drive home.

"Winning the top brand in the Kelley Blue Book Best Resale Value Awards is a very significant honor as it reflects Toyota's commitment to quality, dependability and reliability, which ultimately adds up to great value," says Bob Carter, group vice president and general manager, Toyota Division. "Toyota will continue to deliver the finest cars and trucks consumers have come to expect for over half a century."¹

In the end, however, we realize that the only judgment that matters is yours, which is why we invite you to come take any new Toyota that you've been eyeing for a test drive at 3501 Lancaster Dr Madison, WI 53718. Whether you're considering the Toyota Tundra, RAV4, or Prius v, you can arrange a test drive simply by contacting us online or by phone at (800) 843-8941.

We're also on hand to answer any questions that may be plaguing you in regards to financing or leasing you next Toyota, as well as how you can keep it running like new for years down the road through our dedicated Toyota parts and service departments.

Source: ¹http://toyotanewsroom.com/releases/toyota+wins+best+automotive+brand+2012+kelley+blue+book+resale+value+awards.htm