Toyota is known for experimenting with a plethora of technologies in its lineup. From standard gasoline engines to fuel-sipping hybrids, Toyota knows that drivers come to them with a wide range of needs. That's why we here at Jon Lancaster Toyota are so excited to bring you a new concept that Toyota recently unveiled at the 2012 North American International Auto Show.

No, we're not talking about the Toyota NS4 concept. While the new plug-in from Toyota is quite exciting, the one that we're talking about makes use of an entirely new tech. It's known as the Toyota FCV-R (Fuel Cell Vehicle - Revolution) concept, and as its name implies it takes advantage of an entirely new source of energy: hydrogen fuel cells.

The vehicle was given a rather low-key debut, as the Japanese automaker wants to really impress the public next year with a production-ready mode. Thus far, many an automaker has claimed that they're planning to build a fuel-cell vehicle, and many have displayed concepts much like Toyota. But many tend to simply fizzle out. Such is not the case with the FCV-R, however, and Toyota is even claiming that a production model will be on sale by 2015. But in the meantime, the company wants to keep this concept's existence on the DL, so as to not attract the attention of would-be naysayers.

Then why are we bringing it to your attention? Simply put, because we're dedicated to keeping you informed. That and we know that our readers can appreciate the fact that Toyota is so close to releasing a full-scale fuel-cell vehicle to the public.

Not ready to take the plunge into hydrogen fuel? No worries. We carry a wide range of new Toyota models here at 3501 Lancaster Dr Madison, WI 53718. And you can easily contact us online or by phone at (800) 843-8941 to arrange a test drive on models like the Toyota Matrix, Highlander, or RAV4, or even any of the used Toyota models that we carry too.